Determining the right price for your work

Some of the new members have asked me for advice on how to determine the right price for your work.  So, the BIG question is what to charge for your work and how do you figure it out? 

Some of the artists suggest looking at prices from couple of angles:

1. Make sure you are fully compensated: keep track of your costs (frame, mat, cost of printing), including computer software, your studio space and don’t forget to include your time.   How long did it take you to create it and what is your hourly rate?  Once you come up with a number for your costs you should feel right about it.  Obviously, you’ll want to more than cover your costs when you set a price.  Lastly, don’t forget to include the cost of registration for this show.

2.       Look at “comparables”.  Go and visit some of the wonderful galleries  we have here on the island to see what people are asking for similar work and set the “low” and “high” ends of the spectrum for what comparable work is priced at.  You’ll also want to consider whether the artist is at a similar stage as you are in his/her career. Obviously, someone who has been a professional photographer for many years and is well known will charge at the high end in comparison to an amateur photographer.  Further, many galleries also take into pricing consideration an artist’s education, how many people have seen and purchased their work before and the quantity of pieces produced.

A traditional rule of thumb is to figure out what it really costs you to produce a piece and multiple that number by two to arrive at a price.  I hope this info is somewhat helpful to determine the pricing for your work.

Have a great day and keep shooting!


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Comment by Margaret C. Benmore on April 8, 2016 at 4:53pm

Thanks Jana --- good advice... 

August minutes

Pierre introduced the new team who will help shape the Club in the future.

Simon Henson

Larry Citra

Maggie Vancik

Roger Brooks

Maureen Milburn

Ellen Vesterdal

Justene Tedder

Plus returning executive members:

Pat Page

Kahsia Hartwell

Wendy Rosier

Anna McColm

This group will infuse some new energy and direction into the Club. Feedback from club members indicates that people would like more interactive educational activities (workshops, classes, small field trips etc.) and maybe a schedule of educational opportunities ahead of time so that people can plan to attend.

The Victoria Camera Club has an external speaker every month and are willing to share their list of speakers so we can participate, at a cost of $5 a person. The club has funds to cover this at the moment. This would require using the  Zoom format (which has worked so well during this Pandemic).

Club meetings will resume in October, giving this new group time to work out their ideas for new directions.

Some people are cautious about in person meetings (because of health issues) and others are ready and able to jump back in. Maybe in person meetings and Zoom meetings can co-exist. Something to talk about.

Maureen has offered to look into a monthly newsletter with, possibly, more coverage than the website offers such as emails, using facebook etc.

Avril would like to see an improved use of the website: more posts, more comments, more helpful critiquing. We might need a refresher course to remind us how to give constructive feedback.

Doug has a show about Covid in September at the library -  in the Community Program Room. He will give a talk on September 7th at Noon. This will be previously unseen material, not the triptychs we have seen on the website.

Photosynthesis has a virtual show coming up, starting on August 31st. Some club members also belong to this photography group.

There is no theme yet for the photography challenge in October but when that is decided it will be communicated to everyone.


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